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Best Internal Linking Strategy That Boosts Rankings

SEO marketing can be one of the cheapest and easiest ways to gain more traffic to your website. This entails getting your website to the top of search engine pages so that more people will see and click on your link.

While some businesses opt to pay extortionate amounts to place their homepage link right to the top, smaller businesses, portfolios and blog pages can’t afford this expense. However, there are much cheaper ways to get right up there – one of the most commonly used being internal linking.

What is Internal Linking?

Internal links are links placed on your website which link to other pages on that same website to direct traffic through a beneficial user journey.

This user journey can benefit both the visitor and the owner of the website.

When the visitor lands on the site, they don’t want to have to search for hours for what they’re looking for. Instead, you need to create a good user journey which directs the visitor and ‘holds their hand’ through the website to ensure they get to the place they need. This means that the visitor is more likely to be happy when they find exactly what they need first time.

Helping people navigate to other relevant pages can significantly reduce your bounce rate (where people leave a page without achieving their intended purpose).

The help you have provided the visitor in navigating to what they are looking for can help increase conversion.

The Types of Internal Links

There are a few types of internal links which will all help to increase your SEO. This is because the search engine sees that more people are staying on your site for a longer period, as you’re offering valuable content. If you use internal links to other relevant pages, the search engine will determine that your visitors are happy, making it beneficial for the search engine to rank you higher.

Menu Links

Menu links are a staple for most websites, with a header or list function at the top of the homepage directing visitors to every other page on the website. Remember that the more links pointing to a specific page, the higher that page will rank on Google, as it’s deemed to be more valuable.

These menu links, although they’re considered as standard, still count towards your link amount, giving you a quick and easy boost up the search engine page.

Footer Links

Footer links are typically used to display terms and conditions and policies which aren’t visible elsewhere. While they aren’t there for marketing purposes, they still boost your page count and still class as internal links.

Search Links

Most websites will operate a search box where visitors can type in a keyword in order to find the best page for their intended purpose. While this is a great tool, it’s essential that these pages aren’t hidden and have other links diverting to them to make them a page that can be found in its own right on your website without using the search function.

Pages that can only be found using the search are actually hidden from a search engine when it conducts a crawling procedure (searching the website for common themes using links and keywords to determine value and topic). This means that nothing on these hidden pages counts towards your SEO.

Contextual Links

Contextual links are keyword highlighted links within a body of text. These can be found most commonly on blog posts which link one post to another related post or market relevant products based on the post content. These help to direct the visitor to make purchases based on their interests after reading a body of text about that product.

Adding in contextual links helps the search engine determine exactly what your pages are about, pulling out the keywords that you’ve highlighted to use as links, therefore, placing your pages in front of an audience that will be most interested in what you have to offer.

Why Internal Links Are Important For SEO

Internal links are a necessary feature of any website, but the more you have, the easier it is to rank highly on a search engine, without having to put too much effort in. It also costs you absolutely nothing, so it’s the perfect solution for those small businesses to gain more traction.

Site Structure

Having lots of internal links helps the search engine to build an accurate picture of the structure of your website. This includes how many pages you have, where they link to and how much information is on each. From this they can also understand what the intention of your website is, by looking at where your user journey takes your site visitors.

This is beneficial from a SEO perspective, as it means that your website will be ranked depending on page importance against the key search terms and will also be placed higher based on the amount of content you have to offer – the more pages the better.

Authority & Equity

Your internal links help you to gain authority and equity online. The PageRank algorithm which is used on Google helps to place a value on each page based on its links with other page.

This creates an internal hierarchy. For example, your homepage is likely to be linked to many other pages externally. If these other pages rank highly, then your homepage immediately gains a little authority, just because of the association to other popular websites.

Now, those pages with internal links from your homepage (which is now deemed as valuable), will also be shown as valuable because they link to that page.

Conversely, if your homepage links externally to dead or out of date pages that don’t see many visitors, then your homepage will lose value, pushing it down the search engine page rankings. This means that any internal links that come up on this page will also suffer a similar fate.

The more links you have within your website that link to valuable pages, the higher up you’ll go. This generates more organic traffic, which in turn, makes your page more popular, creating a steady growth of authority until you reach the top.


Effective navigation creates a path which your users need to follow to get to their intended location. This helps to create more value on those pages that you want your visitors to see – more traffic equals more authority.

By create an effective user journey through your site with contextual links and menu options, you’ll be able to develop more value within your pages, helping them to rank higher from an SEO perspective and also boosting those pages that they link to simultaneously.

Auditing Your Current Internal Links

Because the internet is constantly changing, it’s important to stay ahead of the game when it comes to internal links. If you’re linked to a page that’s no longer popular or you have a dead link on your site that just provides an error message, then you’re likely to get pushed down the search engine pages because your links just aren’t valuable anymore.

You should do an audit of your pages around once every 6 months to keep up to date and add and remove links where necessary. There are lots of audit tools out there to help you look at each page, their authority and their valuable links.

However, it’s also beneficial to keep growing your website and adding additional internal links where you can to create a wider span online and attract more traffic.

Easy Fixes for Internal Link Auditing

If you’re auditing your website yourself, there are a few easy changes that you can make to keep your site up to date and performing well.

  • Check for dead links or expired pages and link to new, powerful and popular pages.
  • Some links can’t be crawled, usually because the URL is incorrect – update the link and check for extra, incorrect characters.
  • Don’t place too many internal links on a single page. Google will stop crawling after 150 links – any more than this will place you in the spam category.
  • Link orphaned pages – these are pages only accessible by your search function.
  • Add more internal links to pages with a solitary link – you may be missing opportunities by not linking enough.

How To Automate Your Internal Linking Strategy

You can automate the entire process by using our powerful WordPress plugin  “Internal Link Master”



This plugin will automatically come up with relevant link suggestions across your entire site. You can carry out an entire linking campaign across your site in just a short amount of time.

You can also carry out an audit, where the plugin checks your site for 404 link errors and the plugin helps you fix the error in seconds.

You can also manage the external link tags that you have across your site at a press of a button. This will help prevent your site from bleeding power and authority, fast. This happens when your external links are set to “Do Follow”, which is default.

The Internal Link Master takes care of all of this for you, so I strongly recommend that you take a look at this remarkable plugin.

Internal Link Plugin

This powerful plugin automates your websites internal linking that maximize your rank performance on Google

SEO Has Never Been So Simple!